One of the best parts about my job is discovering new and exciting fashion brands and designers from around the world. It's a big job to import a new brand into Australia and it's often the case that new manufacturers just aren't ready for 'prime time' when it comes to exporting product to overseas markets. It was about August 2012...
Actor and model Rodiney Santiago has collaborated with Rufskin to create a new range of Brazilian inspired sunga-cut swimwear called Ruf.Rod. I'm super excited to exclusively launch the range here in Australia at WearItOut.com.au. Rufskin President, Douglas Coats says 'The collaboration between Rufskin and Rodiney is a natural fit." Indeed Rufskin's swimwear line throughout the years has been heavily influenced...