One of the best parts about my job is discovering new and exciting fashion brands and designers from around the world.  It's a big job to import a new brand into Australia and it's often the case that new manufacturers just aren't ready for 'prime time' when it comes to exporting product to overseas markets.  It was about August 2012 when I first discovered CA-RIO-CA and I met with them in Las Vegas in February earlier this year. CA-RIO-CA was started as a swimwear company on the idyllic shores of Ipanema Beach, Rio de Janeiro in Brazil.  The brand has experienced a fast growth due to the fantastic designs and product range expansion to include tees, tanks, shorts, caps and other accessories.  I love a good success story and I love a brand that holds on to a little bit of romance in its history. So after much discussion and negotiation with the guys at CA-RIO-CA, I'm happy to say we've added CA-RIO-CA clothing and accessories to WearItOut and I couldn't be more excited to see the reaction from our customers!  It's cool casual fashion for guys and it's exactly what we're all about as a retail brand.  Living Bold and having fun.  We started out as a swimwear store so many years ago and we're getting back to our roots with this awesome brand.  Check out CA-RIO-CA Wear and let me know what you think! SHOP CA-RIO-CA WEAR HERE >> http://www.youtube.com/watch?v=50YJ6N2djXo By Michael Otway